Police Eyewear's 30th Anniversary Celebration

8:23 AM Chan Zubiaga 16 Comments

Roxanne Barcelo

The Italian lifestyle brand, Police, celebrates its 30th anniversary this 2013. Being founded in 1983 as an eyewear brand, it has evolved into a reputable lifestyle brand that offers a complete array of accessories from leather goods to watches, jewelry, perfume and apparel. In line with the celebration, Police introduces its K-Pop line for eyewear, and the new local ambassadors.

The event was held at K-Pub Bbq restaurant in BGC, where the local ambassadors for Police lifestyle brand were introduced: Actress Roxanne Barcelo, actor Will Devaughn and fashion blogger David Guison.  

Police ambassadors with Police Eyewear Brand and Licensing manager, Stefano Bozzo and Vittorio Trusso, managing Director for Asia Pacific for De Rigo HK Ltd., distributor of Police Eyewear.

KC Montero hosted the celebration.

I would characterize Police style as bold, daring, adventurous and edgy. It's fashion on the high-end, I would say, and that the new ambassadors perfectly embody the brand.

Below with Police Eyewear Brand and Licensing Manager, Mr. Stefano Bozzo.

Above, the ambassadors taking a picture with a lucky raffle winner.

Here's some of the collections exhibited at the event.

The best-selling blue-tinted sunglasses, S8299 model which features a metal frame and polarized mirror lenses.

I really enjoyed, in fact I'm so lucky to have witnessed this event. I saw the eyewear lines, even the ones that were designed in the past years, I would say the styles really have uniqueness and character. It really bodes well with the brands tagline, Beyounique. My most favorites are the ones sported by Roxanne Barcelo, especially the first photo I posted on this blog post.

Let's now have a look at Police eyewear through the years:

I've had the chance to take a picture with Roxanne Barcelo, she's such a gorgeous vixen, and she's sweet and kind, btw. With my cousin below. And look closely to her sunnies with the plastic frame, so gorgeous!

Ladies, fangirl with Will Devaughn.

Let me take this moment to congratulate Police lifestyle brand for its successful 30 years, happy anniversary! And thank you so much for my goody bag :)

Pretty Gorgeous Kikay blogger

And before I end, a segue, let's all pray for those souls afflicted by The Typhoon Haiyan. Let there be peace on earth, goodwill to all men.

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eof777 said...

Pretty generous goodie bag. Love the eyewear. :-)

So cool!

Please add me up through GFC and Google+

I think the Police brand is amazing, I love the shades! you got amazing goodie bag ( wish could have one too!). Prayers to all the typhoon victims!

Good looking eyewear, and good advertisement too.

wow! I want a pair and I want to give hubby also kaso wala na ako pambili :(

tet ^0^ said...

Pretty shades. I just remember now that I forgot to use my eyewear lately.

Wow, love your loot bag!

Jhari said...

Roxanne is so beautiful. I love the shape of Police compare to Rayban shades.

Roxanne is so hot and sexy. And the eyewear are nice too.

Wow, if you didn't mention it was Roxanne, I wouldn't have known. Ibang iba ang itsura niya now. She's a lot prettier and sexier. Awesome! Anyway, I agree with everyone, you got a handful of goodie bag, so lucky! :-)

Aileen A said...

Pricey lang but they really are very nice and fashionable eyewears. It's great you got to witness the event first hand. :-)

Lovely eyewear. must be interesting attending such an event

I like the Police brand, too. If only my first pair was not stolen, I'd have a vintage Police sunnies by now. I still feel sad thinking about the loss til today!

kat said...

The sunglasses look cool. Great photos. It felt like I was there too. :D

Linnor Rapes said...

celebrity-studded, i see that was a huge 30th anniversary celebration. :)

Chan Zubiaga said...

@ Meikah, too bad you lost that Police sunnies mahal pa naman din sya